Pimsleur: SEO
Pimsleur Approach is the flagship site of Stroll, LLC. selling the entire line of Pimsleur language learning products. The re-working of the site was multifold. Pages that previously used duplicate text served from a database or static includes were updated to have unique text, targeted for SEO. The entire back end code was cleaned up, [...]
Stroll: Corporate
Stroll is one of America’s fastest growing Internet retailers. At Stroll, is a seller and direct marketer exceptional self-improvement information products, in formats ranging from audiobooks to DVDs. In my time at Stroll, I helped it grow from a small entrepreneurial company to a winner of several awards including The Internet Retailer Top 500, Inc [...]
Tuscan Tavern
The Tuscan Tavern, a small upscale Italian themed eatery felt that their online presence should be unique and have an authentically old world Italian feel…much like eating in the restaurant itself. They didn’t want the usual “green, white and red corner pizzeria” look. They wanted class and style. And they got it with completely flash [...]
Music123.com
Music123.com is the culmination of a 75 year old family business. Starting as a regional music retail chain, Zapf’s Music eventually moved it’s entire business online, and when partnered with their sister site, Woodwind and Brasswind, became the 2nd largest musical instrument retailer worldwide. The Music123 customer was more rock, pop or blues than the [...]
WWBW.com
Woodwind & Brasswind started as a catalog business, focused on selling musical instruments in the West and Mid-West. When WWBW moved online and partnered with their sister site, Music123, they became the 2nd largest musical instrument retailer worldwide. The Woodwind & Brasswind customer was more classical and jazz oriented, and there was also a large [...]
