Although already the largest seller of Pimsleur language learning products nationwide, Stroll wanted a second online property, in some ways a direct competitor to itself. Selling the same product, but with a different approach and a different look.
Built to be more informational, and less focused on the hard sell, Language Secrets was also used as the platform for targeted ads on sites such as CNN, MSN and Yahoo.
Samples:
Homepage
Blog
Challenge
Features:
HTML, CSS, RDFa/Micro Formats, ASP
Wordpress blog
ASP contact form
download area for digital content