When I started at Stroll, the process of creating a mailer for the Pimsleur Approach line took an average of three days: from meeting with the marketing manager, to concept, ideas and execution. And this was done three to four times each month.
Now, the process takes four hours tops. For all the mailers in a given month. I created a library of email shells with various themes: Holidays, Seasons, Events, Special Offers, etc. Now, all the marketing manager needs to do is pick an offer (25% Off for example), and it can be plugged into an existing set of shells to match the month it is being sent.
Features:
HTML, CSS
Dynamic content
CANN-SPAM best practices
ExactTarget email management system