Pimsleur Approach is the flagship site of Stroll, LLC. selling the entire line of Pimsleur language learning products. The re-working of the site was multifold. Pages that previously used duplicate text served from a database or static includes were updated to have unique text, targeted for SEO. The entire back end code was cleaned up, and where possible legacy HTML featuring tables and spacers was replaced by CSS coding.
Meta tags and RDFa/Micro Format coding was added to increase machine readability, and the entire site was constantly A/B and multivariate tested to ensure that no changes affected conversion rate.
Select Links:
Homepage
Article Center
Product Page
Blog (WordPress)
Features:
HTML, CSS, RDFa/Micro Formats, ASP
Wordpress blog
ASP contact form
download area for digital content