“Sleep Away Bad Habits” was a collection of targeted micro-sites created for Stroll to showcase one of its larger selling products, Sleep Programming. A set of self-hypnosis cds meant to be played while you slept, that would foster good habits such as “Assertiveness”, “Goal Setting” and “Self-Confidence” (among others).
The micro-sites were tested and refined through many multivariate iterations until the highest achieving version was discovered, and then marketed to each individual target audience.
Features:
HTML, CSS, ASP